Return to blog
Why you might be losing followers on Instagram and How to find influencers for your business.

So here I am again, I’ve finally found a flow for my blog and I’ve decided to write more about the highs and lows of getting this business of mine off the ground, in the hope that it will help some of you in the same situation.

I’ve been doing pretty well with orders so far but a lot of them are from friends and family or friends of friends…

Which is great!! Don’t get me wrong, I love every person who contacts me and wants to order but there is nothing quite like making a sale from someone you do not know at all, you can’t beat that feeling that someone has found you, liked what you do and has ordered something from you.

That feeling when I had my first buy from a follower of my Facebook page was euphoric…

But they are not coming in thick and fast as I would like and my Instagram and Facebook accounts are only getting a few extra followers a week.

This is because I am struggling to figure out who to follow, how to find influencers that will be willing to help me (or have the money to pay them!) and where to post and share my blog.

It’s all a huge learning curve for me and in-between making a new piece of jewellery, answering enquires and sorting my accounts, I am also reading, reading and reading helpful blogs and tips on how to grow my business, joining valuable business facebook groups to help with networking and trying to ask the right questions! (Oh and writing a weekly blog! Ahhhhhhhhh)

All I can do here is tell you where I looked and explain what rules I am following, I can’t yet tell you if it has worked as I am writing this in the midst of trying to do it all.

Crazy I know.

But I hope to update you in the future to say yes!! Its working, keep going people, you will get to where you want to be!

So I have finally reached 115 followers this week on Instagram, But yesterday I was on 120…

So why did I lose these followers, I haven’t done anything differently, my feed is looking pretty great (I think) and I am posting once a day.

So what is going on? You’ve got to love google and Pinterest for giving you the answers to this.

I googled why I might be losing followers and found that there are people who follow you so that you will click through to their page and follow them, once you do that, they unfollow you, or if you don’t follow them they unfollow you!!! Mean right?

It sucks but I am trying not to let it get to me. I am building my following slowly but surely and I think slow and steady wins the race. What I really need are genuine followers that like what I do and will eventually want to buy from me, so to follow for followers sake isn’t necessarily the best plan.

(A couple of good blogs that helped me with this are linked below at the end of this article.)

I am choosing carefully who I want to follow and hoping that they will like me enough to follow me back. It can be quite a difficult process but I believe in the long run it will be beneficial as I will gain genuine followers who like me.

So here is the next section… How to choice influencers and which groups to join on Facebook.

Now here I struggle, really struggle, I don’t want to be randomly joining everything and getting nowhere so I really need to think about who can help me and which Facebook groups might be the most beneficial for my business.

I’ve been reading a blog about how to find Instagram influencers (you’ll find the link below)

I don’t want to go for massive global influencers or even huge influencers in the UK as I only have a small home business, so I want to go for local and smaller “micro-influencers” who have a smaller following but their followers are loyal.

So that’s what I’m working on. I have joined this facebook group recently...

You have to answer a few questions to join but I have asked some questions today and they have been really really helpful.

I’ll be trying to implement the advice over the next few weeks and will let you know how I go.

My competition is still up and running on my website so do make sure you follow this link... to look at my jewellery page and enter the competition. I will drawing the winner from all my Instagram followers.

The losing followers on instagram links are here...

How to find the right influencers link...

I highly recommend after reading this blog that you get their emailed /Instagram-Influencer-Marketing-Strategy-Guide, it has a good amount of really helpful information! And I’m not even being paid to say that, I just think it’s really useful and I hope you do to!

So this week, I’m going to start marketing on Pinterest and try to grow my Instagram followers.

How will you be spending your week?

How I make a custom made piece of jewellery.

So , as I told you last week I have had a couple of stalls this week. It’s been fun and interesting and has definitely taught me a few things along the way.

Firstly choose wisely as some stalls can be very expensive and not necessarily be the correct target audience.

Secondly, don’t have too high expectations, then you won’t be disappointed. I was so happy that I made 2 sales last week of ready made pieces and one order for a custom made piece.

Not much but it’s a great start. I’m getting myself out there.

The custom made piece is the most exciting because this lovely lady was local to me and she’d seen me and contacted me via Facebook. She then saw where and when my first stall would be and came down to see me.

It was lovely to have that support for my little business but also it meant that my idea of custom made pieces might actually work.

The board was out with a variety of stones laid out on it for her to choose from...

IMG_5794 copy 1jpg 

and I had remembered a mirror so that she could get an idea of what the piece may look like.

She then looked through the Jewellery look book... 

and pointed out the piece that she liked the idea of, this is the one she suggested...

as she liked the beads and twists.

I also handed over samples of the wire so that she could decide on the colour that she wanted.

She chose Antique Bronze. 

The whole exchange took about 20 minutes which I loved as I felt that it showed I had time for her and made her feel like she wasn’t rushed and could take as long as she wanted.

It’s all about the experience.

I then went away with the stone and the information and begin to create the piece.

The thing with my jewellery is that it’s never the same twice. So I made this piece “in the style of” the piece she liked, but it was going to be unique to her.

I also decided to try a new weave which I really liked.


Here are a few pictures of the process...



The piece turned out beautifully. I made it that week so that the piece could then be picked up at my next stall the following Saturday.


She was very happy, it went with her skin tone perfectly and it was my first piece sold to someone I didn’t know!

How exciting is that!??

So message me if you would like a custom made piece. Is there a special occasion coming up? Is there a special gift that you’d like to buy for a special person? You can contact me here...

I have a lovely selection of stones that I am working on getting online and creating a gallery for you to look at but there are also readymade pieces that you can buy coming soon. 

My competition is still going, this week I have had 6 more followers but I would love to get to 150 followers and as soon as I do I will giving away a lovely small bead pendant. 
Like the one pictured below...

It can be made to order with any coloured bead or wire, so get following and be in to win. Head over to my jewellery page to enter.

Thanks for reading, catch you next week.